Build a squid!
I'm not exactly sure what the point of this thing is, but it's a delightful find. To make your squid, you get to pick everything from its body shape and color to its eyeball googliness. Then you give him a nice squishy squid name (I named mine Squishy in a feverish bout of unoriginality) and set him free!
Then you can come back whenever to check up on your squid and see what he's been up to. It's cute, in a who-thinks-of-these-things kind of way.
Make your own squid (and visit Squishy) here.
*Thanks to my new Twitter friend for this squidness!