In what is now my favorite commercial ever, Sauza Tequila has raised the bar when it comes to shameless use of things that have no relation to their product to get your attention.
For your viewing pleasure, we have an impossibly adorable kitten and a hot, breathy fireman who knows that "kittens make everything better" -- it might just make me order Sauza instead of Patron for my next margarita!
P.S. Speaking of margaritas... Guess what I'm doing this weekend? I'm going on a mini vacation to Key West with Tamar from I Have Cat! Cat ladies do Key West! We can't wait to visit the Hemingway House and generally just relax and hang out with as many cats as possible. And have margaritas, of course. Hopefully margaritas made by hot firemen who love cats. Too much to ask? ;)